Mr. Romney’s advisers acknowledged Thursday an array of tactical missteps and miscalculations. Perhaps most significantly, they conceded that they had failed to overcome doubts about Mr. Romney’s authenticity as they sought to position him as the most electable conservative in the race, a jarring contrast to his more moderate record as governor of Massachusetts. And during the January nominating contests, as his opponents attacked his shifting on issues, polls showed his favorability ratings plummeting.
Mr. Romney spent more than $35 million of his own money trying to get himself elected, but his campaign faced challenges from the start, some from obstacles beyond his control.
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